The founder and president of Media Ranch on the labor of love that is the Horsepower incubator and discusses trends in the unscripted format space.
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Sophie Ferron, founder, president and executive director, talks about the company's successful format incubator Horsepower, which has returned for a third edition.
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The president and executive producer at Media Ranch talks about the current state of the format business and scouting for new IP in the marketplace through its HorsePower incubator program.
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The president of Media Ranch talks about the company’s ability to foster creative talent and nurture paper pitches that could become the next global format hit.
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