Tag Archives: Sophie Ferron

The founder and CEO on the third edition of Horsepower, a French-Canadian incubator aimed at creating exportable unscripted TV formats.

Sophie Ferron, founder, president and executive director, talks about the company's successful format incubator Horsepower, which has returned for a third edition.

The president and executive producer at Media Ranch talks about the current state of the format business and scouting for new IP in the marketplace through its HorsePower incubator program.

The founder, president and executive director shares the details of the company's new Quick Turnaround Format (QTF) category.

The president of Media Ranch talks about the company’s ability to foster creative talent and nurture paper pitches that could become the next global format hit.

The founder, executive producer and president discusses some of the company's major milestones and her long- and short-term goals.