Media Ranch has entered into a partnership with South Korea’s Something Special, founded by Jin Woo Hwang.
The partnership will see the two companies exchange their most popular formats. Media Ranch’s Watch! will be represented by Something Special in Asia while Something Special’s new formats Miracle Recipes and Miracle Habits will be represented outside of Asia by Media Ranch.
Something Special launched earlier this year as a partnership between Hwang—a former executive at CJ ENM involved in the creation and production of hit formats such as NBC’s Better Late Than Never, I Can See Your Voice, Korea’s Got Talent and Top Gear Korea—and business partner Insoon Kim—former managing director of SBS FormatEast involved in the international rollout of formats such as Running Man, Fantastic Duo, The Fan and The Power.
Sophie Ferron, president and executive producer of Media Ranch, stated: “Media Ranch is thrilled to announce our new partnership with Something Special in South Korea for Watch! Jin Woo is widely known and respected as a premier format expert and a pioneer of this business in Asia. Our companies have similar DNA we are confident that Something Special will give our special format, Watch! the care and attention it deserves, bringing Asian audiences great entertainment. We look forward to a long and rich collaboration with Jin Woo and Something Special.”
Hwang said: “Media Ranch is a great partnership for Something Special as we continue to expand during our first year in operation. Sophie and her team’s philosophies and goals are very much aligned with Something Special and we trust Media Ranch to bring Miracle Recipes and Miracle Habits to life in the West. We are confident that Media Ranch’s format Watch! will become the new hit format in Asia.”