Love on the Road Lands Lithuanian Adaptation

A Lithuanian adaptation of Love on the Road, the reality dating format created by Tuvalu Media and distributed by Primitives, has premiered on Telia Play.

The Lithuanian iteration, titled Meilė ant ratų (Love on Wheels), features three adventurous singles who embark on a road trip through the Baltics, encountering four potential matches along the way.

“Love on Wheels is a lighthearted mix of travel, adventure and romance, designed for warm summer evenings,” said Vitalija Kibildė, head of Telia Play. “We want to bring viewers positive emotions, offer a glimpse into emerging relationships and showcase the undiscovered beauty of the Baltic region. I believe this show will inspire weekend getaways as well as the courage to seek out love and new adventures.”

“We’re thrilled to see Love on the Road brought to life on Telia Play in Lithuania, highlighting the format‘s ability to travel well,” added Emma Gosling, who works in format sales and acquisitions at Primitives. “The relatable characters and genuine experiences make for a really fun summer watch.”