Primitives Licenses Hotel Romantiek to Norway

Primitives’ Hotel Romantiek has been licensed for a Norwegian adaptation, to be produced by Strix.

“I’m so pleased to see this dating format travel to Norway, following its recent success in Sweden and Denmark,” said Simone de Pruyssenaere de la Woestyne, managing director of Primitives. “To me, Hotel Romantiek is the ultimate feel-good format, showing that it’s never too late to fall in love. It’s truly inspiring, and I’m confident the Norwegian audience will love it as much as we do. We’re very happy to partner with Strix on this format and can’t wait to see the result next year.”

Originally created by Woestijnvis, Hotel Romantiek first launched in Belgium in 2016. The series is a dating show for senior adults, bringing together a group of 60+ singles on a romantic getaway in search of companionship—or perhaps even love—offering a warm, authentic and entertaining take on dating later in life.

This new adaptation of Hotel Romantiek is expected to air in 2027. The Norwegian version will be produced by Strix (Fremantle).