Love Island Joins Hotel Hideaway Online Game

The digital entertainment and media platform Azerion has partnered with ITV Studios to bring the Love Island brand to Hotel Hideaway, a 3D online social community.

Hotel Hideaway players can now access exclusive Love Island outfits and hairstyles for their avatars, as well as themed profile backgrounds and other essential items. They can also hang out at the virtual Love Island villa, complete with bar, firepit and pool.

“We are thrilled to welcome Love Island into Hotel Hideaway this summer,” said Madelon Smittenaar, business development manager at Azerion. “This is such a perfect match. We have regular item drops and interactive events in store for new and existing players around the world, who will have a unique opportunity to share the Love Island experience with their friends.”

“With our player base, it makes total sense for Hotel Hideaway to collaborate with Love Island as they join our extensive list of partnered IPs,” said Jurriaan van Teunenbroek, VP of games and content at Azerion. “Hotel Hideaway brings a multitude of ways for the Love Island fan base to engage and feel part of the show as it becomes a hot destination this summer!”

Kim Dingler, CCO of global entertainment, ITV Studios, “We are excited to partner with Azerion. Hotel Hideaway and Love Island have a perfect brand fit. We are giving fans all over the world a new virtual way to experience the life of an islander in the Love Island villa.”