Keshet’s BOOM! Lands in Brazil

TEL AVIV: Keshet International (KI) has licensed its game-show format BOOM! to Brazil’s SBT, where it’s due out in prime time this summer.

The 13×30-minute Brazilian version of the format will air Sunday evenings as part of the channel’s variety show Programa Silvio Santos. BOOM! has become one of Keshet International’s most successful formats, with over 800 episodes of the series commissioned worldwide. It has been adapted in Spain (Antena 3), the U.S. (FOX), France (TF1), Hungary (TV2), Kazakhstan (Channel SEVEN), Chile (TVN), Argentina (Telefe) and Uruguay (Canal 10, finished Spanish version). It recently began airing in Cambodia (Bayon TV). Peruvian (America TV), Mexican (Azteca TV) and Colombian (Caracol) versions are also in the pipeline.

Fabiano Wicher, the director of Programa Silvio Santos, said: “BOOM! is going to make a great addition to Programa Silvio Santos. It’s fun, entertaining and dramatic. It’s the perfect show for our loyal viewers who tune in every Sunday evening.”

Kelly Wright, the head of Latin America at Keshet International, said: “We are delighted that SBT is going to bring BOOM! to Brazil within this premium slot on Programa Silvio Santos. The show is a national treasure and we are very excited that BOOM! will be a part of it.”