ITV Studios Aligns with Paprika Studios in CEE

Paprika Studios has taken on the rights to six ITV Studios non-scripted formats across Central and Eastern Europe.

The pact, unveiled at NATPE Budapest, sees Paprika Studios representing the formats, including the culinary game show Rat in the Kitchen, in Bulgaria, the Czech Republic, Hungary, Lithuania, Romania, Slovakia and Slovenia.

The deal also includes Game of Chefs, Let Love Rule, My Mum Your Dad, A Year To Remember and What Would Your Kid Do? In markets where a format already has a presence, existing production partners will continue their local adaptations.

Gisela Minnbergh, executive VP for EMEA, global partnerships, at ITV Studios, said:
“Central and Eastern Europe is a dynamic and competitive region, and we’re thrilled to be joining forces with Paprika Studios, who have a proven track record and deep expertise in the region. This partnership enables us to offer broadcasters a powerful combination of creative content and streamlined production, perfectly suited to local audiences.”

Ákos Erdös, CEO of Paprika Studios, added: “We’re proud to represent ITV Studios’ exciting slate of formats in CEE. These are compelling, high-quality titles that we believe will resonate strongly with local viewers. With more than 15 years of experience, offices in eight countries and a deep understanding of audience expectations and market trends in the CEE region, we are a reliable and competent partner — bringing significant added value to this strategic collaboration. Together with ITV Studios, we aim to bring fresh energy to the region’s non-scripted landscape.”