Fremantle Takes on Scrabble Production & Distribution Rights

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Fremantle has secured the international production and tape distribution rights to the Scrabble game show on The CW.

Under the terms of the deal, Fremantle will produce international versions of the format, developed and produced by Hasbro Entertainment, Mattel Television Studios and Lionsgate Alternative for The CW, and hold the tape-sales rights to the U.S. version.

Michela DiMondo, executive VP of international distribution at Fremantle Canada, said: “Partnering with an iconic brand like Scrabble is an innovative moment for Fremantle as we continue to expand our global footprint. This collaboration not only strengthens our commitment to creating compelling, internationally resonant content but also showcases what can be achieved with creative partners such as Hasbro Entertainment and Mattel. We are thrilled to acquire distribution rights to bring this legendary format to new audiences and elevate its legacy through our global network.”

Vasha Wallace, executive VP of global acquisitions and development at Fremantle, commented: “The Scrabble television series is the winning formula of what we know broadcasters worldwide are looking for right now—proven IP and strong audience recognition with a very cost-effective production model. Scrabble has already been a huge ratings success on The CW Network in the U.S., and with word games super-hot in popularity around the world, there has never been a better time to bring this mega brand to new markets.”