Finalists Selected for ATF Formats Pitch


The Asia TV Forum and all3media international have revealed the five formats selected to be presented live on stage during the 2018 ATF Formats Pitch.

The finalists are Post Box of Miracles from Hunan TV (China), Dare from Wildsnapper TV (Malaysia), Serenade from phoSumpro! (Malaysia), $10 to Chef from Cenmedia (Republic of Korea) and Battle of the Dead from Doghouse 73 Pictures (Malaysia).

The creators of these five formats will be invited to pitch their ideas on stage to a panel of industry experts. This year’s panelists include Jennifer Batty, chief content officer at HOOQ, and Jocelyn Little, managing director and founding partner of Beach House Pictures. Lynn Ng, director of content strategy and acquisitions at Discovery Networks Asia Pacific, also joins the jury, alongside producer and TV host Varavuth Jentanakul, CEO and chairman of Zense Entertainment, and Sabrina Duguet, executive VP for the Asia Pacific and head of all3media international’s Singapore office, who chairs the jury.

Duguet commented, “I’m incredibly impressed with the superb quality and range of submissions for the Formats Pitch, which has been a pleasure to deliver in partnership with the Asia Television Forum for the last three years. We had the highest number of countries entering yet this year, with more submissions from India than any other country, and 64 percent of entries coming from female producers, compared with 42 percent last year. Amreet Chahal, our sales manager for the Asia Pacific, did a fine job heading the shortlist judges in selecting the five finalists and I’m really looking forward to seeing those selected pitch live at the ATF event to the judges.”