Dori Media Group Sells Formats to Abu Dhabi Media


Dori Media Group has sold two unscripted formats, The Selfie Challenge and Win the Crowd, to Abu Dhabi Media to create local Arabic versions.

The Selfie Challenge sees two groups compete to replicate the selfies they receive. The competition becomes progressively more complex and daring, often involving complete strangers on the street. The Arabic version will be produced by Highways Arabia and is slated to air on Abu Dhabi TV at the end of 2021.

The talent competition Win the Crowd has the street as its stage and the public as its audience. Competitors have seven minutes to attract as many viewers as possible, and the performer with the largest crowd wins a cash prize. The Arabic version will air at the start of 2022.

Both formats were originally created by Studio Glam. The Arabic versions will air on Abu Dhabi TV and the ADtv application in the Middle East and North Africa.

Nadav Palti, CEO and president of Dori Media Group, commented: “We are confident these two unique formats by Studio Glam will be successful, especially among young adult audiences. We are very excited about this new relationship with Abu Dhabi Media, and we look forward to introducing more content to the UAE market in the near future. The introduction of Dori Media’s formats on Abu Dhabi TV provides us with an opportunity to showcase our ability to build a strong position in this market and marks a huge leap forward in the Group’s international ambitions in the region.

“This new collaboration highlights the breadth and depth of the Dori Media slate. It is also a testament to the success of our truly diversified production portfolio, which is seeing great reception not only domestically but in global markets as well.”

Haitham Al Kathiri, acting executive director of TV at Abu Dhabi Media, said: “We are committed to blending global expertise and local insights to create enriching and unmissable programs for our loyal viewers, as evidenced by securing Arabic rights to The Selfie Challenge and Win the Crowd. This milestone agreement reinforces Abu Dhabi TV network’s ongoing strategy to expand our partner pool and target a wide base of regional and international audiences through the provision of unique and compelling content that is entertaining, informative and engaging.

“We are excited to work with Dori Media’s unscripted formats in the first Arabic versions of the two unique and pioneering shows, and ensure they will be a must-watch across broadcast and digital channels.”

Ilan V. Glam, CEO and head of business development at Studio Glam, commented: “We are delighted to be collaborating once again with Dori Media Group on two of our innovative formats. Both shows are contemporary and incorporate the best qualities of reality and game show formats. It has been said that television speaks the universal language; these two shows are an excellent example of that, and networks from around the world will find the shows very flexible and easily replicable.“