DISCOP Johannesburg Spotlight: Keshet International

JOHANNESBURG: The new adventure reality format Welcome to the Wild is on offer from Keshet International at DISCOP Johannesburg.

“Keshet Broadcasting in Israel enjoyed success with the first season of the series this past summer,” says Paula Cohen-McHarg, Keshet International’s senior sales manager. “This concept of true adventure, traveling through difficult terrain as a team, can be replicated in countless intriguing locations around the world.”

The company is also presenting Boxed, a format that places two individuals in a box to help them reach an agreement. “Watching others working through their problems in a confined space provides a gripping, dramatic and educational experience for the viewer,” says Cohen-McHarg.

Then there is ManBirth, a social experiment in which fathers-to-be can experience the mental and physical challenges of pregnancy.“It is important

“It is important for us to engage with the fast- growing African marketplace; we are very keen to build our business on the continent,” says Cohen-McHarg.