Catalina Content & Laurieann Gibson to Develop ICON

Jeff Collins’ Catalina Content, a Sky Studios company, has partnered with director, producer and choreographer Laurieann Gibson to develop the talent competition show ICON.

Gibson has worked with top music artists such as Lady Gaga, Megan Thee Stallion, The Jonas Brothers and Nicki Minaj, and on several hit reality shows, including So You Think You Can Dance and Dance Moms. As creator, executive producer and main judge of ICON, she will choose 11 artists to participate in an intensive development camp, which will see the winner receive a development deal.

“Artist development is the key component for the evolution of the music industry today and the trajectory of a recording artist,” said Gibson. “Without artist development, there is no sustainability and longevity for the artist, their vision, the process and the music. True icons are built in the process, and my methodology is that process. Singers are born, but are they built to be an ICON?”

“ICON sets itself apart from the traditional competition format that searches for the next best singer; all of our performers will already have award-worthy vocal talent, however, they are in need of guidance when it comes to the polish and presence to conquer and captivate global attention,” said Collins, president of Catalina Content. “Laurieann’s breadth of experience paired with her track record for creating legend after legend is unrivaled. It’s intoxicating to watch her inspire such genius artistry.”