Mediawan & Leonine Studios Bring YouTopia to France

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Mediawan has adapted YouTopia, an innovative digital format from Leonine Studios, for France.

In YouTopia, YouTube creators move into a glass dome, welcome high-profile guests and collaborate to create a program of challenges, environmental experiments, expert talks and a live concert. The French version of YouTopia will be livestreamed on YouTube for the first time, for a full day on November 5.

Participating YouTube creators and celebrities in France include Henry Tran, Mike Horn, Swann Périssé, Doigby, Baptiste Lorber, Louise Mybetterself, Léa Camilleri and Natoo.

Supported by their community, YouTube and the brand partners involved (SNCF, Accor, Garnier, Plantes Addict, Foodles, leboncoin, The Good Goods and Virgin Radio FR), the YouTopians will also collect donations for a nonprofit environmental organization.

The second season of YouTopia took place in Germany from September 1 to 5.