BBC Studios Sends The 1% Club to Spain


Atresmedia Television in Spain has inked a deal with BBC Studios to acquire the adaptation rights for The 1% Club.

Per the agreement, Spain will become the fourth market where the Magnum Media format will be licensed, following agreements reached in France, Israel and the Netherlands. The 1% Club measures the real native intelligence of people, putting all participants—including those following the quiz from home—on equal footing.

The aim of the show is to become a member of the 1 percent club: 100 contestants begin every show, but to make it to the end they must correctly answer a question that only 1 percent of the country would get right. The questions must be answered using logic, reasoning skills and common sense.

Each contestant starts with a fixed amount of money as the game begins with simple questions that 90 percent of the population would get right. However, each question is harder than the last, and if you make a mistake, you’re eliminated. At the end of the program, only one player gets the opportunity to answer a question that only 1 percent would get right, and if they answer correctly, they win the jackpot.

Carmen Ferreiro, director of entertainment programs at Atresmedia Television, said: “We are delighted to have acquired The 1% Club from BBC Studios, given Atresmedia’s strategy to continue making a commitment to internationally successful formats. The most popular quiz shows on Spanish TV are on Antena 3, which makes this program the perfect addition to our entertainment catalog.”

André Renaud, senior VP of global format sales at BBC Studios, said: “The 1% Club’s winning formula of entertainment and fantastic play-along problem solving continues to attract great interest from our international clients, and we are pleased that Atresmedia has become the fourth partner to commission a local version of the show. Spanish-speaking markets are increasingly responding to the breadth of our catalog, both in scripted and unscripted formats, and we are ambitious in our plans to reach even more audiences in Spain and Latin America in the future.”