Banijay Bringing Drag Me Out to Global Market

Banijay has unveiled Drag Me Out, a new entertainment format from Mastiff Denmark in which drag artists transform celebrities into new personas.

To win, the drag mentors help the celebrities push their personal boundaries, entertaining in drag throughout the show in lip-sync battles, comedy performances, dance shows and more. Drag Me Out will launch on TV 2 Zulu in Denmark in August and is available for adaptation internationally.

For the drag stars, professional pride is on the line, with one artist leaving each episode and a winner crowned in the final show.

James Townley, global head of content development at Banijay, said: “Hold onto your wigs, or if you’re a drag king, your ‘tashe, as Drag Me Out is set to be a wild, fearless, liberating ride to break down gender barriers. With refreshing, ironic and hilarious performances from celebrities, mentored by the best drag acts in the business, this new format will be packed with real talent, watercooler moments and must-see performances.”

Mads Ulrick Holmstrup, CEO at Mastiff Denmark, commented: “There’s never been a better moment to celebrate subversive drag culture, with up-for-it celebrities finding their inner King or Queen to have a whole lot of fun playing with gender. Expect plenty of sequins, belly laughs, sensational death drops and amazing lip syncing. For the professional drag mentors, the competition is fierce, as they all want to triumph at the epic showdown and be crowned Drag Me Out winner.”