Banijay Adds Love is a Highway to Formats Catalog

Banijay has signed a deal with Attraction to internationally distribute the brand-new format Love is a Highway (Coeur de trucker).

The dating reality format follows single truckers on a unique road trip to find love, combining romance, travel and adventure. It was originally commissioned by Canada’s TV5Unis.

“We are thrilled to bring this great format to the market,” said Helen Greatorex, head of format acquisitions at Banijay. “It is a fresh and authentic take on the dating reality genre, with its unique road trip concept that will resonate with global audiences seeking love and adventure.”

“Attraction is delighted to partner with Banijay for the first time,” added Richard Speer, CEO of Attraction. “Its enthusiasm for Love is a Highway is palpable and gives us great hope for the international success of the format. Banijay’s global reach, extensive experience and strong track record in content distribution make it the perfect partner to help us take this format to new heights.”