ATF Formats Pitch Opens Call for Entry

SINGAPORE: Reed Exhibitions, organizer of the Asia TV Forum & Market (ATF), has put out a call for entries for the ATF Formats Pitch.

The competition is being done in partnership with all3media international. The aim of the ATF Formats Pitch is to facilitate the exchange of ideas and talent between the international TV, distribution and Asian-based producers. Touting the tagline New Ideas. New Talent. New Formats., the ATF Formats Pitch 2016 is open to all creators and producers from around Asia—under the banner of a company or not—to present their new and original, non-scripted entertainment formats. The winner will receive a S$20,000 prize from all3media international, comprising a S$3,500 cash award and a consultancy package to the value of S$16,500, tailor made for the winner to develop their format, making it ready to pitch to broadcasters.

Steve Macallister, CEO of all3media international, said: “The ATF Formats Pitch 2016, in association with all3media International, offers a huge opportunity to producers—both established and newcomers—who wish to take their ideas outside of the region with an established format distributor. We are delighted to be launching this inaugural event with ATF, it’s unique on its ambition in the region and we firmly believe it will offer entertaining insight for participants and the audience alike.

“We are delighted to have this pitch at ATF. It runs in line with ATF being a centre of excellence for the best the region has to offer. It’s where the industry meets to discover the latest trends in Asia; showcase best in class innovation and support the next generation of Asian content. Together, we provide a platform for Asia’s growth, guiding content creators and distributors from idea generation to co-production and international success.”

Yeow Hui Leng, senior project director of ATF at Reed Exhibitions, commented: “The ATF pitch with all3media International serves to reiterate ATF’s continued mission to be a platform where business and creative talent network, learn, and partner to create the TV hits of tomorrow. We are confident that Asia will have a lot to offer and having ATF as a platform to leap forward, it becomes a compelling stage for all industry players.”