Armoza Formats Unveils Slate of New Titles for MIPCOM


Armoza Formats, part of ITV Studios, has revealed a new slate of formats to be presented at MIPCOM, including The Fittest Pensioner.

In the new competition format, from Montreux Film, ten of the fittest seniors move into a home together to compete in mental and physical challenges. Whoever has the lowest score goes up for elimination.

The format recently aired on TV2 Norway, where it raised the average share by 20 percent and beat all other reality shows on the channel by 171 percent.

Parents Unfiltered exposes the reality of modern parenting as three families get the unique chance to see their parenting style from the outside. After filming their lives for a week, they sit with an expert and watch each other’s home videos to offer support and critiques.

From Armoza Formats and Ian Stevenson (Bondi Beach Productions), Pet Detectives follows a team of pet-finding specialists who look for lost pets. “What is so great about this format is that, with just a few tweaks, it can be adapted for family viewing or true-crime fans alike,” says Adva Avichzer, head of sales at Armoza.

Avichzer adds, “All these formats touch on emotional connections that are universal, making their topics relatable for audiences everywhere.”

Also on the slate is Exceptional, which was launched as part of Armoza’s MIPTV slate and has been nominated at this year’s MIPCOM Diversify TV Awards in the representation of disability scripted category.

“We are coming to MIPCOM this year with dynamic and creative formats that address all members of the family, making them ideal for family viewing,” said Avi Armoza, CEO of Armoza. “Whether it’s a factual-entertainment format that puts a new perspective on parenting, a reality competition that highlights a rarely celebrated group—pensioners—in a new and fun way or the real favorite family members, the pets, as we fellow emotional journey to find missing ones, we look forward to sharing these new formats with our clients both in Cannes and our continued virtual meetings.”