All3Media Launching Belgium-Based Production Label


All3Media is set to launch a new format-focused production label in Belgium that will be run by Dedsit co-founder David Ottenburgh.

The company will develop new formats and adapt programming from the All3Media International catalog for the Belgian market. All3Media Belgium’s first production will be the idtv reality entertainment format The Traitors for VTM.

Ottenburgh will lead All3Media Belgium as managing director, starting September 1. He will report to newly announced All3Media Deutschland CEO Taco Rijssemus.

Ottenburgh joins from SBS, where he was executive creative director and responsible for the SBS Creative and SBS Studio divisions. At Dedsit, Ottenburgh developed a range of new formats, including Tegen de Sterren op, Lang Leve, Rode Neuzen Dag and Jonas & Van Geel. For the Belgian market, he adapted or co-produced such titles as Through the Keyhole and Family Feud.

Ottenburgh said: “I am very pleased to be joining All3Media, a production group that is known for its excellent content and great catalog with many creative formats. There is a huge demand for successful formats in Belgium, and I can’t wait to start. All3Media has a fantastic global distribution network, and we have a unique chance to share the creativity that we have in Belgium with the rest of the world. I am looking forward to building the business and the opportunities that lie ahead.”

Jane Turton, All3Media’s CEO, said: “There is an exciting opportunity for All3Media in Belgium to expand our production footprint, leveraging our existing IP catalog and creating new formats. David has an impressive track record of both developing and producing great shows, and I am delighted that he will be leading our new production label in Belgium.”