Jon Barinholtz, Rob Belushi Open Label Under Studio Lambert

All3Media is accelerating its unscripted growth in the U.S. with the launch of Inner Drive Entertainment, a new development label from Jon Barinholtz and Rob Belushi that will sit within Studio Lambert.

Barinholtz and Belushi’s creative partnership originally began on the Chicago comedy scene 20 years ago and led to acting credits for various sitcoms. Since then, the pair have developed and produced various unscripted formats. Most recently, they served as executive producers on the game show The Perfect Line.

With their new label, Barinholtz and Belushi will work closely with Jack Burgess, president of Studio Lambert USA, as well as Tim Harcourt, chief creative officer, and CEO Stephen Lambert in London.

“Jon and Rob have a rare creative energy, combining wit and originality in a way that seamlessly fits with Studio Lambert,” Burgess said. “I’m excited to be working with them and can’t wait to share what we are developing together.”

“Jon and Rob bring an exceptionally smart and exciting approach to format development,” commented Jane Turton, CEO of All3Media. “Plus, they are really interesting guys with real passion for entertainment in its broadest sense. I am delighted that they are joining Jack and the outstanding Studio Lambert team.”

Barinholtz and Belushi added, “Since our time coming up in Chicago, connecting playfully with audiences has been the spark that guides us. We apply that guiding principle to everything we create and develop. Jack, Tim and Stephen get what we do, and it’s such an incredible opportunity to join Studio Lambert and All3Media. They are the best of the best. We hope to be the Dennis Rodman to their ’95 Bulls and we will be dying our hair accordingly, but above all, we can’t wait to get started doing what we love most: making big, joyful and funny shows that excite people and keep them smiling long after.”