All3Media International Continues Cash Cab Deals


All3Media International has landed a raft of new adaptions for Lion TV’s Cash Cab format.

In North America, a new version of Cash Cab launched this month as Cash Cab Music on AXS TV. The all-new, all-music treatment of the format follows Adam Growe, the long-time host of Cash Cab Canada, as he surprises unassuming passengers who hop in a taxi, only to discover they’re instant contestants in a mobile music trivia game show.

Prior to the launch of Cash Cab Music, AXS acquired the Canadian version of the trivia show from All3Media International. Tape sales for Cash Cab Music are also handled by All3Media International.

Also returning in North America is the rebooted Taxi Payant: L’Escouade, the French Canadian version of the format. Commissioned by Bell Media for 130 episodes, the new version currently airs on Noovo as a daily series produced by Zone 3.

Jennifer Askin, senior VP of North America at All3Media International, commented, “Cash Cab is going from strength to strength in North America; it’s feel-good, hugely entertaining viewing that is brilliantly easy to play along to and the addition of Cash Cab Music represents an exciting evolution for this beloved global brand. It’s also fantastic to see these new iterations of the format whilst ensuring it remains a hugely entertaining, fun, fast-paced ride.”

Elsewhere, recent new commissions for the format include a German reboot of the series, which returned to ProSieben Kabel Einz for a 30-episode series; a 40-episode Serbian reboot launching on Blic TV in Serbia; and a Mongolian version launched a 32-episode series on NTV.

Cash Cab, which launched on ITV in the U.K. in 2005, has seen over 9,000 episodes produced in more than 50 countries, including the U.S., France, Australia and Thailand. Last year alone saw new adaptations of Cash Cab launched in Canada (French), Germany, Serbia, Kazakhstan, Mongolia and Vietnam.