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All3Media International Brings Snackmasters to Belgium


All3Media International has partnered with RTL TVI in Belgium for a new format adaptation of Optomen Television’s Snackmasters.

Produced by the Belgian independent producer Lecter Media, the series sees top chefs battling it out to re-create the nation’s favorite snacks. The series is airing locally on RTL TVI as Snackmasters, la recette secrete.

Snackmasters is also heading to Australia, where it will be produced by Warner Bros. International Television Production and hosted by Scott Pickett, Poh Ling Yeow and Yvie Jones. Optomen Television’s original U.K. version, which airs on Channel 4 and is now in its second season, is hosted by maître d’ Fred Sirieix and comedian Jayde Adams.

Nick Smith, executive VP of formats at All3Media International, said: “We’re delighted to see such a flurry of activity for Snackmasters on the global stage—it’s a fantastic format that really flips the traditional culinary show on its head. It isn’t about top chefs showing us their own gourmet creations, it’s about them stepping out of their comfort zones and attempting to understand the secrets behind the foods that we enjoy every day. Everyone, no matter where they are in the world, has a go-to snack, so we know viewers will enjoy seeing if their country’s top chefs can recreate the magic of their own favorite treats.”

About Chelsea Regan

Chelsea Regan is the managing editor of World Screen. She can be reached at


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