Banijay Asia & NBCUniversal Formats Tie Up for India

NBCUniversal Formats has signed a co-production deal with Banijay Asia to adapt a number of its formats in India.

Banijay Asia will now represent and work with Universal Studio Group to create local versions of scripted and entertainment titles Suits, House, Monk, Saturday Night Live, The Titan Games and Top Chef across the region.

Enrique Guillen, executive VP of commercial strategy and international development at Universal Studio Group, said: “These stories, characters and formats have proven to have universal appeal. The broad reach and expertise of Banijay Asia across scripted and unscripted content makes them our ideal partner to develop and produce these titles for Indian audiences in the language and form that they prefer.”

“These titles are proven hits and carry significant gravitas in the market, with many ingrained in the cultural zeitgeist worldwide,” said Deepak Dhar, CEO and founder of Banijay Asia. “Entertaining, story-driven and hugely adaptable, there is no doubt, with the right talent and partners, we can get India talking about these shows too.”