Global Agency Introducing New Music Competition Format

Global Agency is set to launch its new original music competition The Mashup to the European market at MIP LONDON on February 23 in the Turing Theatre at the IET London.

“We are very excited to bring The Mashup to MIP LONDON as its European premiere,” said Izzet Pinto, creator of the show and CEO of Global Agency. “After the strong initial response in the US, we believe the format is perfectly positioned to resonate with European broadcasters and platforms. The Mashup delivers fresh energy to the music competition space—and today, the industry is looking for originality more than ever.”

In The Mashup, duos merge two contrasting songs into one live performance. Each week, contestants spin a genre wheel, from pop to country, to challenge their creativity and versatility. In the grand finale, finalists perform solo alongside celebrity partners, but only one artist will take home the ultimate prize.