ITV Studios Partners with Rarefied Studio India

ITV Studios has partnered with Rarefied Studio India for the development, production and distribution of unscripted programming localized for India, Malaysia and Japan.

The partnership will leverage Rarefied founder and CEO Kalpana Malviya’s expertise in formatting market-specific unscripted content and her deep distribution relationships in India. Prior to establishing Rarefied Studio India, she spent nine years with Zee Entertainment.

Rarefied Studio India specializes in format creation transcending borders, ethnicities and languages.

“We are always looking for strong, regional partners,” said Ella Umansky, VP of format acquisitions at ITV Studios. “India is a really exciting market, and Kalpana has strong experience and relationships there. We are thrilled to work with her to create unscripted programming that can resonate with audiences both in India and around the world.”

Malviya commented, “A well-executed development deal like this can better position India as a key player in the global entertainment industry. It helps Indian studios and professionals gain international experience, increases investments and showcases Indian storytelling to the world and vice versa. For ITV Studios, it’s an opportunity to strengthen the entertainment ecosystem and spur creative and industry growth, and I’m excited to work with the ITV Studios team to make this a reality.”