Elizabeth Bowen-Tombari

RTVE, ATRESMEDIA and Mediaset España are teaming up to launch a new content platform with HbbTV technology, available to all DTT operators, which looks to improve the diversity and quality of content on free-TV, as well as the user experience.

PREMIUM: ATRESMEDIA Televisión’s director general, Javier Bardají, explains to World Screen Newsflash that a key factor in his stations’ ratings successes has been a steadfast commitment to quality programming.