NENT Group & Fox Networks Group Extend Long-Term Partnership

Nordic Entertainment Group (NENT Group) has expanded its long-term commercial partnership with Fox Networks Group (FNG), through which viewers in Denmark, Norway and Sweden can access hundreds of hours of shows from National Geographic on the streaming service Viafree.

This new agreement with FNG adds a library of premium factual entertainment that complements Viafree’s offering of drama, reality, formats and live sports. In addition, factual content from National Geographic+ will launch on NENT Group’s streaming service Viaplay in Denmark, Norway, Sweden and Finland.

NENT Group will continue its exclusive advertising sales partnership with FNG in Sweden and Denmark, adding a new entertainment channel in Denmark to its advertising sales portfolio from January 2019. For the first time, NENT Group will also sell advertising for FOX and National Geographic channel in Norway.

Kim Poder, executive VP, group chief commercial officer and CEO of NENT Group Denmark, said: “FNG in the Nordics is a key strategic partner for NENT Group and expanding our long-term agreement is great news for all our customers. We want to bring viewers the broadest and best choice of entertainment, so adding National Geographic’s amazing factual content to Viafree and Viaplay matches our ambitions perfectly. At the same time, we can now give brands across Scandinavia even more reach through offering advertising on services from both NENT Group and FNG.”

Hans van Rijn, general manager of Fox Networks Group Nordic, added: “This is a key step in intensifying our partnership with NENT Group and reflects our determination to make our premium content available across more screens to the benefit of Nordic consumers and providing advertisers with increased reach and impact.”