Damien Marchi Becomes Global Head of Content at Havas Media Group

LONDON: Havas Media Group has brought in Emmy Award winner Damien Marchi to serve as its global head of content.

Marchi has more than 15 years experience specializing in cross-platform content production, commercialization and marketing in TV and digital, across entertainment, drama and news. He has led digital adaptations for shows such as The X Factor, Got Talent and Idols (FremantleMedia), Big Brother and Star Academy (Endemol). He has worked with brands such as RedBull, Air France, P&G and L’Oréal.

Dominique Delport, the global managing director of Havas Media Group, commented: “2015 will be the year of content for Havas. We are going to innovate at scale and it’s already started thanks to our friends at Universal and NewsCred. Multi device content marketing runs through Damien’s veins. He has always been at the forefront of global developments in content, working on some of the world’s most talked about shows. Data and content is at the core of what we do and Damien is a true all-rounded digital innovator. There is no doubt that he will help lead our teams through what will be an incredibly fast and interesting time for Havas and its clients in this space.”

Marchi added: “I began my career at a start up and to some extent feel like I have come home. The size and scale of Havas has not stopped it being an energetic and exciting to place to work. These two qualities will come handy as the global content market is at a turning point. On the one hand, business models in the industry are being seriously challenged and on the other hand, people have never had such as thirst for content. It’s an exciting time to be on the agency side—the historic meeting-place of stories, brands, platforms and producers. And with content at its core since its creation in 1835, Havas has all it takes to become the best of the industry.”