ITV Studios Hires Former Shine 360 Exec for International Commercial & Digital

LONDON: David Christopher has been brought in to ITV Studios to serve in the newly created role of director of international commercial and digital.

He will report to Mike Beale, the executive VP of global development and formats. Joining the company on April 1, Christopher will be responsible for the 360-degree exploitation of ITV Studios’ global format brands, including I’m a Celebrity… Get Me Out of Here!, Hell’s Kitchen, Come Dine with Me, Saturday Night Takeaway and The Chase, outside of the U.K. and U.S. He will look for digital, commercial and ancillary opportunities to extend these brands internationally.

Christopher comes to the company from Shine Group, where as the director of licensing for Shine 360 he was responsible for developing strategic brand and commercial relationships across Shine’s global IP portfolio, working on properties such as MasterChef, The Biggest Loser and One Born Every Minute.