Twofour Group Bolsters Team

LONDON: Twofour Group, formerly Boom Pictures, has made a series of promotions and executive appointments as part of its growth plan.

Andrew MacKenzie has been named chief creative officer for all non-scripted labels. In turn, David Clews has been elevated to creative director of Twofour.

New arrivals to the team include Gyles Neville, who joins as an executive producer from his former post as editor of formats at Channel 4. Cat Lawson comes on board as head of entertainment, having previously served in house at the BBC. Series producer Grace Reynolds (Educating Yorkshire) has been named executive producer of documentaries.

Group roles have also been given to Shireen Abbott as group director of production, Anthony Hughes as chief financial officer and Matt Pritchard as group development director. Jonny Coller becomes Twofour's new head of development.
 
Twofour Wales will launch as part of the reorganization with a new executive team reporting to Dan Adamson, who becomes group director of programs.
 
All scripted and non-scripted labels, including Mainstreet, OSF, Indus, Boom Cymru and Boomerang, will form part of the newly rebranded Twofour Group, reporting to CEO Melanie Leach. Richard Thompson will be joining as the company's new chairman.