New CEO for Banijay Finland

LONDON: Joonas Hytönen, previously the head of entertainment and executive producer at Moskito Television Oy, has been named CEO of Banijay Finland, formerly known as Solar Television.

Hytönen became Moskito’s head of entertainment in 2010. He has sold and executive produced hit series such as Dancing on Ice, Survivor, Kitchen Nightmares and many others. He also hosted several popular prime-time shows, including Joonas Hytönen Show on MTV3 since 1999.

In his new post, taking effect September 2, Hytönen will be leading the Banijay Group’s Finnish activities, which have been renamed as Banijay Finland from Solar Television.

Jacob Houlind, Nordic Group’s CEO at Nordisk Film TV, commented, “We are delighted that Joonas is joining our Group. He has already shown that he has the drive, the vision and the inspiration to lead a world class creative production company and brings over 15 years’ experience of working closely with major broadcasters and other media. I look forward to working with Joonas as we grow the business together with our outstanding people.”

Hytönen added, “Nordisk Film TV and Banijay Group have a fantastic ambition for future growth within the Finnish market. These plans are exciting and credible because they are based on experience, an appetite to innovate and great relationships. I am motivated by the challenge to work with some of the very best industry talent. I look forward to my partnership with Jacob Houlind and the Nordic management team as well as the whole Banijay Group and to leading the Finnish team to achieve an even more impressive performance in a rapidly changing and dynamic Finnish market.”