Virgin Media & BT Sign Three-Year Sports Wholesale Deal

LONDON: BT Group has signed a three-year agreement to provide Virgin Media TV customers with full access to the suite of BT Sport channels starting this weekend.

The landmark deal delivers BT Sport 1, BT Sport 2 and ESPN to customers. BT Sport will be available at no extra cost for Virgin XL TV homes. Other customers must either upgrade to Virgin XL TV or add BT Sport to their existing package. BT Sport will also be available on Virgin TV Anywhere.

Virgin Media already offers all the Sky Sports channels, with Sky Sports 1 and 2 in HD.

Dana Strong, Virgin Media’s COO, said: “Virgin Media homes are kicking-off the new season with the most complete sporting lineup around in one simple subscription, from Barclays Premier League football and Aviva Premiership rugby to F1, live golf and the culmination of a great Ashes series. We’re excited to announce our deal with BT, making these fantastic new channels available at no extra cost to millions of Virgin TV viewers and in HD as standard.”