DISCOP West Asia Spotlight: ITV-Inter Medya

ISTANBUL: High production values, attractive stories and top-notch acting talent are among the reasons cited by ITV-Inter Medya for the success of programming coming out of Turkey.

“The series and telenovelas labeled ‘Made in Turkey’ became the new trend among the international broadcasters all around the globe…in the last couple of years [and] the number of territories that Turkish products are being broadcast in is increasing every day,” says Can Okan, the president and CEO of ITV-Inter Medya. “Additionally, the popularity of our stars in certain territories will be the most important factor that will appeal to broadcasters.” He highlights Forget Me Not, Memories Still Hurt and Red Scarf as the company’s top titles for new sales.

“Our products are being sold in over 60 territories in Central and Eastern Europe, CIS countries, Central Asia, the Middle East and North Africa—and Turkey ranks second behind the U.S.A. in terms of TV-product export,” says Okan. “As the next step, we are close to finalizing deals in the Latin American market and in Asia.”