Plug Pulled on MTV Russia

MOSCOW: MTV Russia, a joint venture between Viacom International Media Networks and ProfMedia, will be taken off the air in mid-2013.

VIMN and ProfMedia are ending their partnership, which will see the channel going dark as of May 2013. It will be replaced by a new entertainment channel, Friday (Pyatnitsa in Russian), which will target a broader demographic of 14 to 44. VIMN will continue to air its channels MTV Hits, MTV Dance, MTV Rocks, Nickelodeon and Paramount Comedy in Russia.