Sky Arte HD to Join Sky Italia Lineup

ROME: Sky Italia is bringing to Italy its first channel exclusively dedicated to art with the fall launch of Sky Arte HD.

Sky Arte HD will feature programming that showcases Italy’s cultural and artistic heritage. The channel will launch on November 1, featuring a schedule that has reportage, magazines, features, edutainment and infotainment shows as well as reality programs on art and original profiles of those in the art scene.

Andrea Zappia, the CEO of Sky Italia, commented: "Sky Arte HD is the latest example of how Sky Italia contributes concretely to the development and the growth of the country, by continuing to invest in such a delicate moment for Italy. Sky Arte HD will tell the stories of Italy’s art and artists, of well-known stars and emerging talents, and closely follow cultural events. The channel will thus drive the awareness and popularity of an invaluable part of our society that makes us proud to be Italian every day. This visibility, thanks to News Corporation, will reach across national boundaries. Sky Arte HD proves once again how much pay-TV contributes, through its investments, by bringing more value to the market, by driving the growth of the industry in order to meet consumer’s increasing demand for innovation and quality."