Nielsen’s Gracenote Inks Deal with A+E Networks EMEA

Gracenote, the content solutions business unit of Nielsen, has signed a commercial agreement with A+E Networks EMEA to help advance its FAST offerings in the U.K.

By leveraging Gracenote’s metadata, IDs and imagery, A+E Networks EMEA will ensure that programming delivered by its new Inside Crime, Mystery TV and World War TV channels, available on Amazon Freevee in the U.K., can be more easily discovered and watched by viewers. This will allow A+E to maximize engagement on its FAST offerings from launch and better monetize the advertising placed against its programming.

Previously, A+E had provided descriptive metadata for its programming to downstream aggregation platforms. Using Gracenote Distribution Service, the network will now benefit from increased FAST channel and content discoverability, enabled by the underlying Gracenote descriptive metadata, program imagery and connected IDs.

“While FAST services provide content owners new opportunities to monetize their programming through engagement and advertising, old challenges around content discovery can limit potential upside,” said Vikram Kulkarni, VP of strategic initiatives for EMEA at Gracenote. “With a long history serving the global video ecosystem and unmatched metadata expertise, Gracenote understands these challenges well. We’re pleased to play a key role in ensuring A+E Networks’ valuable content is easily findable and watchable on their new U.K. FAST channels and are confident that viewer engagement and monetization will naturally follow.”