That’s TV Gold Channel Joins Sky & Freeview

That’s Media’s brand-new U.K. channel That’s TV Gold has launched on Sky and Freeview.

The new service will broadcast premium nostalgic content from across the decades with a programming lineup that includes concerts and musicians, documentaries and films. That’s TV Gold will complement the heritage of sister channel, That’s TV, which has operated on Freeview since November 2014. The That’s TV network currently broadcasts in 20 metro regions of the U.K. on Freeview.

The new service will broadcast free-to-air on Sky and on Freeview. It will provide substantial Freeview coverage across the U.K. where That’s TV is not currently available, including London, East and West Midlands, North East England and Northern Ireland. The service will also be available to viewers across the U.K. with a suitable internet-connected Freeview television.

That’s TV Gold’s content lineup will feature iconic programming dedicated to the likes of The Beatles, Elvis, ABBA, The Rolling Stones and Rod Stewart. A That’s Concert strand will also be aired showcasing the talents of Frank Sinatra, Nat King Cole, Dean Martin, Luciano Pavarotti, Barry White, Johnny Cash and Jerry Lee Lewis. There will also be documentaries on The Bee Gees, The Kinks, The Rat Pack and The Clash. Further supplementary programming will celebrate jazz maestros, classic musicals and more documentary films on such icons as Marilyn Monroe, Muhammed Ali and Bruce Lee.

Dan Cass, That’s TV Gold chief executive, said: “The demand for nostalgic music and entertainment content has never been higher than it has been over the past year. We have seen a surge in popularity for music from yesteryear and we are delighted to bring That’s TV Gold to millions of households across the U.K. to help meet this demand.

“The That’s TV Network has enjoyed exponential growth and the addition of That’s TV Gold will serve to strengthen our nationwide reach and appeal. We have always had an ambition to launch a fully national TV service and being able to do so on both Sky and Freeview provides the perfect platforms at the perfect time to capture the attention of nostalgia TV lovers in every corner of the country.”