Channel 4 to Unify Brands


Starting next year, Channel 4 is bringing all of its channels and services under one brand.

All 4 will change to Channel 4, as Channel 4 becomes the first U.K. broadcaster to adopt one brand identity across its digital and linear channels. Channel 4’s entire portfolio of channels will also align with the Channel 4 brand.

The brand transformation will begin in spring 2023.

Zaid Al-Qassab, chief marketing officer at Channel 4, said: “As Channel 4 turns 40, we’re responding to the challenge of an increasingly crowded content market by using our most powerful asset, the Channel 4 brand. The creation of a singular brand vision will better serve our viewers and help futureproof the channel to make sure we’re able to continue to take creative risks for the next 40 years.

“We want to become the viewers’ North Star in the digital world. A valued curator to help them navigate to a destination full of entertaining and thoughtful content they know they can trust.”