Sony Pictures Television Germany Rebrands


As Banijay Germany closes its acquisition of Sony Productions Film und Fernseh Produktions Germany (Sony Pictures Television Germany), the company is being rebranded as Noisy Pictures.

Founded in 1995, the label will now operate under Noisy Pictures, with Astrid Quentell and Mirek Nitsch remaining in position. The company is behind a slate of shows that includes the award-winning Die Höhle der Löwen (Dragon’s Den), ZDF crime series Heldt and thriller Gefährliche Nähe (TVNOW/VOX).

Marcus Wolter, CEO Banijay Germany, said: “Sony Pictures in Germany is known for high-quality scripted titles, a strong catalogue, and successful unscripted productions like Die Höhle der Löwen. On this foundation, we have every faith that the Noisy Pictures team will be another hit-maker in the Banijay Germany family.”

Quentell, managing director of Noisy Pictures, said: “We are thrilled to be part of Banijay. Looking to the future, we want to maintain the strength of our independent label, with continuity in our productions on the one hand, and fresh impulses derived from creative exchanges across the new family on the other.”