Together TV Releases Social-Purpose Streaming Service

Together TV has partnered with Red Bee Media to launch the U.K.’s first social-purpose streaming service.

Programming on the platform connects to genre-specific resources and campaigns. For example, those watching a gardening series will be encouraged to “Channel Your Inner Grower.” There, viewers will find more information about the Sunflower Challenge, a behavioral change campaign to improve well-being and reduce social isolation through gardening.

Together TV’s catchup service will act as an extension of its linear channel. The programming will include factual-entertainment and thought-provoking documentaries, in addition to original content created from the annual Diverse Film Fund initiative.

The streaming service is free to use, and input is based on the established free-to-watch advertising model used by ITV Hub and All 4.

Alexander Kann, chief executive at Together TV, said: “We are proud to launch this brand-new service that allows our viewers to enjoy Together TV’s inspiring shows and documentaries for free, anytime and anywhere in the U.K. In addition, we hope this platform will help viewers to feel good and connected to the world around them. We selected Red Bee Media based on the company’s service delivery expertise, market understanding and as a good company to work with. We are delighted to have worked so closely with Red Bee Media and Nowtilus, who have both worked tirelessly to help us reach this soft launch. We are also grateful to all our partners who have worked with us to help inspire the nation to do good for themselves and their communities.”

Steve Russell, chief product officer at Red Bee Media, commented: “With Together TV and Nowtilus, we have created a one-of-kind, innovative streaming experience for U.K. consumers. Supporting our customers to explore different models as they strive to carve out market share in a rapidly evolving media industry underscores the Red Bee Media strategy. We are delighted to be working with the Together TV team to bring this exciting new offering to viewers.”

Leander Carell, co-founder and managing director of Nowtilus, added: “With a variety of use cases including live linear, VOD and catchup, Together TV leverages the power of our Serverside.ai dynamic ad insertion platform with their prestigious and purpose-driven content.”