Endemol France & Teddy Riner Create Sports Label


Banijay’s Endemol France and Teddy Riner, a French Olympic judo champion, have created the sports production label Yasuke Production.

Through the equally-owned company, Riner and Endemol France will jointly develop and produce formats with a focus on the world of sport for all broadcasters and platforms.

“I am extremely proud to be joining forces with Endemol France and see huge potential in this partnership,” Riner said. “I first discovered the world of production through the France 2 documentary La Quête, which traced my journey to the Tokyo Games. This gave me the drive to deepen my knowledge, to undertake, to work and to think about formats that could be adapted in the sports sense. The power of the image in sport is so strong, and now it is time to take this to the next level and explore different avenues for the genre. I believe this partnership will evolve to become the most beautiful playing field.”

Jean-Louis Blot, president of Endemol France, added, “Teddy Riner is not only a great champion and one of the best sportspeople in France but also a seasoned entrepreneur, and we are very happy to be creatively collaborating through this partnership. Teddy already has many exciting ideas, and we can’t wait to start supporting him in the development and production of these new sports formats.”