Peacock Begins Global Expansion with Sky


Peacock will arrive in the U.K., Ireland, Germany, Italy, Austria and Switzerland later this year via an alliance with sister company Sky.

Customers with the Sky Q, NOW and Sky Ticket subscriptions will receive Peacock’s ad-supported offering at no extra cost. The deal brings Peacock nearly 20 million customers from Europe. The platform currently serves 54 million customers in the U.S.

“Comcast’s Xfinity has been integral to the success of our go-to-market strategy with Peacock in the U.S., and we see a similar opportunity to expand internationally with Sky,” said Jeff Shell, CEO of NBCUniversal. “We are excited to bring Peacock to millions of Sky customers and add incredible value to their platforms with a premium catalog of the best entertainment from across NBCUniversal that is included with their subscription. By leveraging Comcast’s Xfinity platforms in the U.S., we were able to test and learn, quickly drive scale, usage and brand awareness of Peacock. We look forward to doing the same with Sky in Europe.”

Dana Strong, group CEO of Sky, added, “Peacock will be a great addition for Sky customers with over 7,000 hours of content at no additional cost. This exceptional value add is another example of the great ways we are innovating to bring more benefits to our customers from the synergies across Sky, NBCUniversal and Comcast Cable.”