Nordic Entertainment Group (NENT Group) and the Polish cable TV operator Vectra have secured a multi-year distribution deal that makes NENT Group’s Viaplay streaming service available to Vectra’s 1.7 million customers.
Per the agreement, Viaplay will launch in Poland on August 3 with a combination of Viaplay Originals, international films and series, kids’ content and live sports, including Bundesliga football. Premier League and Formula 1 content will follow in the coming years.
Vectra customers will be able to add a Viaplay subscription to their TV, broadband internet or mobile packages. The Viaplay application will also be available on the TV Smart 4K Box, Vectra’s newest set-top box based on the Android TV platform.
Kim Poder, NENT Group’s chief commercial officer, said: “This agreement with Poland’s largest cable TV player showcases the long-term appeal of Viaplay to local viewers. In all our markets, ensuring the broad availability of Viaplay is a strategic priority and teaming up with Vectra creates many possibilities. We look forward to welcoming Vectra’s customers to our unique streaming offering and to announcing further partnerships in Poland shortly.”
Tomasz Żurański, CEO of Vectra, said: “Our mission is to meet the expectations of our customers and provide them with access to the best entertainment based on the latest technology. We are extremely proud to be among the very first to sign an agreement with Nordic Entertainment Group (NENT Group) in Poland. Viaplay is another very engaging service for cinema and sports enthusiasts in our company’s product portfolio. Thanks to the TV Smart service, our customers can also take Viaplay with them to every place in Poland and the EU where there is internet access.”