NENT Group to Bring FIFA Women’s World Cup 2023 to Poland

Nordic Entertainment Group (NENT Group) has secured the exclusive media rights to show the FIFA Women’s World Cup 2023 on its Viaplay streaming service in Poland.

All 64 matches from the women’s football tournament will be available to Polish fans live on Viaplay. The event will take place in Australia and New Zealand in July and August 2023. NENT Group already holds the rights to show the FIFA Women’s World Cup 2023 on Viaplay in Sweden, Norway and Denmark.

In the event of Poland qualifying, all the team’s games from the FIFA Women’s World Cup 2023 will be shown free-to-air with local commentators, experts and studio programming.

Ewa Pajor, Poland and VfL Wolfsburg team member, said: “We are ready and our priority now is to win matches. Maybe some will call us underdogs in our qualifiers, but we want to go step by step and make it to the finals. I hope that it will soon be obvious to all Poles that they have two national teams in football.”

Jean-Christophe Petit, director of media rights and content services at FIFA, said: “NENT Group has demonstrated a strong commitment to women’s football and we are happy to extend our partnership with them on the FIFA Women’s World Cup in Poland. We are looking forward to working with NENT Group to continue to grow the popularity of the women’s game in Poland.”

Peter Nørrelund, NENT Group chief sports officer, said: “More than 1 billion viewers saw the FIFA Women’s World Cup 2019—and this is just the start. Women’s football is one of the world’s fastest-growing sports, and Poland’s young and exciting ‘Orlice’ are ready to soar. We look forward to thrilling and inspiring Polish viewers with every game from Australia and New Zealand as part of Viaplay’s lineup of the very best in the women’s game.”