New CEO for Baby Cow


Steve Coogan’s Baby Cow has appointed Sarah Monteith as CEO, having joined the company from BBC Studios.

Monteith takes over as CEO with immediate effect. She will work closely alongside Founder and Creative Director Steve Coogan to lead the business’s strategic direction. This includes a remit to build on its international reputation for unconventional but accessible stories, through a mix of comedy and drama.

Monteith said: “I feel beyond privileged to work alongside Steve to grow this great British indie. Baby Cow is rare; it’s more than a production company, it’s an international brand, with enviable global fandom. It’s where difference thrives; different voices, different stories, different approaches. To me, Baby Cow embodies the perfect ambition of style and substance.”

Coogan said: “Sarah and I share the same vision for Baby Cow and our roles complement each other perfectly. There is a real clarity and enthusiasm. We have accumulated a war chest of distinctive, timely material that we have already started to shoot. I am excited that we’re a fresh and focused team, led by Sarah.”

Monteith has hired Asha Amster as the company’s COO. Amster will oversee the indie’s commercial, production, digital, marketing and business affairs functions. Amster will be working to build Baby Cow’s fan engagement, original online content and revenue opportunities across digital platforms.