NENT Group will deliver coverage of the 2023 FIFA Women’s World Cup in Sweden, Norway and Denmark on Viaplay, with select matches to run on its free-TV channels.
The 2019 FIFA Women’s World Cup was watched by more than 1 billion people worldwide. The 2023 edition will be held in Australia and New Zealand with an expanded format of 32 teams and 64 games over five weeks in July and August. The 2023 edition is expected to feature the teams from Sweden, Norway and Denmark.
“We have one of the world’s most significant sports rights portfolios but 80 percent of our broadcasts cover male sport,” said Anders Jensen, NENT Group’s president and CEO. “This needs to change! I’m therefore extra happy about today’s announcement. Every year, we show over 100 live matches from the biggest women’s football leagues on Viaplay, and adding the FIFA Women’s World Cup shows our long-term commitment to developing the game. This will be the biggest showpiece in the history of women’s football so far. Our extensive coverage will push boundaries, reach new audiences and inspire the next generation of local superstars.”
NENT Group holds the exclusive Nordic rights to the Barclays FA Women’s Super League, Frauen-Bundesliga and Division 1 Féminine.