Baby Cow Productions Appoints New Managing Director


Sarah Monteith has been tapped to fill the newly created role of managing director at Baby Cow Productions.

When she takes up her new position in mid-May, Monteith will work alongside CEO Christine Langan. She joins Baby Cow Productions with 20 years’ experience in the media industry, most recently serving as interim chief marketing officer for BBC Studios. She became BBC Studios’ global director of brand and content marketing in 2018 and director of marketing strategy and operations for the BBC in 2014. She joined the BBC Group in 2011 as marketing and fundraising director for BBC Children in Need.

BBC Studios became a shareholder in Baby Cow Productions, co-founded in 1999 by Steve Coogan and Henry Normal, in 2008 and has been its majority owner since 2016.

Coogan said: “Baby Cow has been going through a period of transition and development, expanding into drama as well as building on our reputation for pioneering comedy shows. We are now at a stage where much of our slate is fighting fit and ready to go. I, along with Christine Langan and the wealth of talent we have nurtured, have been beavering away on a number of diverse, new films, comedies and TV dramas. Sarah Monteith’s appointment is a testament to BBC Studio’s faith in our prospects. She is exactly what the company needs to maximize the potential of the quality content that is the hallmark of Baby Cow.”

Langan said: “I’m delighted to welcome Sarah to Baby Cow. Her breadth of experience—across content, marketing and commercial—will help to power an exciting new period of growth for the company and support this much-loved brand.”

Tim Davie, CEO of BBC Studios, said: “Sarah has been a fantastic colleague, adapting her many talents to lead successfully in a number of roles over the years. I know she will contribute significantly to Baby Cow—a prolific and high-quality indie partner of BBC Studios.”

Monteith added: “From Partridge and Gavin & Stacey through to Philomena and Stan & Ollie, Baby Cow’s bold and award-winning creative brings the very best of British quality to the global stage. As for so many others, this content is part of my life and I am hugely excited to work with Steve, Christine and the rest of the team on what’s to come.”