12 Yard’s Andy Culpin Joins 110% Content


Andy Culpin, managing director of 12 Yard Productions, is to join Siobhan Greene and Denise O’Donoghue’s newly launched indie 110% Content in April as creative director.

A founding member of 12 Yard Productions, Culpin has overseen a slate of hit formats that includes Big Star’s Little Star for ITV, the recently recommissioned comedy entertainment format I’ll Get This for BBC Two, the long-running BBC quizzes Eggheads and Who Dares Wins, the reality staple Coach Trip for E4/C4 and the recently launched Comedians Giving Lectures for Dave. Prior to launching the ITV Studios-owned 12 Yard, he was head of development for BBC Entertainment, where he developed the global hit format The Weakest Link.

Culpin said: “I‘m really proud of what we have achieved at 12 Yard with ITV Studios and leave the company in great hands. I have always hugely admired Shu and Denise and the opportunity to join them at 110% Content was too big an opportunity to miss. There has never been a better time to start an indie and I am looking forward to developing the next generation of hit formats with them.”

Greene said: “Andy is a class act, with an amazing track-record for developing and producing successful long-running entertainment formats, particularly in the game show and quiz space. Andy’s arrival at 110% opens even more doors and opportunities. We feel lucky to have him.”

Meanwhile, at 12 Yard, Michael Mannes has been appointed managing director, while Liz Gaskell is to take up the role of creative director, forming a new management team.