Nordic Entertainment Group (NENT Group) has acquired the exclusive Nordic media rights for the IIHF Ice Hockey World Championship from 2024 to 2028.
NENT Group will already show the tournament in Sweden until 2023 and will now expand its coverage of the tournament across the entire Nordic region as part of its winter sports offering. Every game will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected games also broadcast on NENT Group’s free-TV channels.
Anders Jensen, NENT Group’s president and CEO, said: “This ground-breaking agreement is as important as our FIS skiing deal earlier this year. The IIHF Ice Hockey World Championship is part of our DNA, and Viaplay will now become the home of this fantastic tournament in every Nordic country for many years to come. NENT Group will have the biggest and best winter sports portfolio in the world’s largest winter sports market, and we look forward to reaching more ice hockey fans in more countries on more platforms than ever before.”
Bruno Marty, Infront senior VP of spectator sports, said: “This agreement with NENT Group—a well-established and proven partner to both the IIHF Ice Hockey World Championship and Infront—will ensure long-term consistency in exposure and quality, whilst providing the best possible coverage for the world’s top ice hockey tournament across the Nordic region.”