The BBC has secured the exclusive rights to the UEFA Women’s Euro 2021 soccer tournament.
UEFA Women’s Euro 2021 coverage at the BBC will include every game from grounds throughout England across TV, radio and online. BBC’s pickup of the tournament follows the broadcaster’s coverage of the record-breaking FIFA Women’s World Cup 2019 in France. A peak TV audience of 11.7 million was recorded for the semi-final match between England and the U.S., making it the largest TV audience of 2019 thus far.
Barbara Slater, director of BBC Sport, said: “After the success of the World Cup on the BBC and the record-breaking viewing figures for women’s football, we’re delighted to be the broadcaster of the UEFA Women’s Euro 2021. At the start of this summer, we wanted to shift the dial on women’s football and I feel the phenomenal coverage from France has done just that. The BBC’s sport portfolio continues to go from strength to strength and we’re thrilled to add the 2021 Euros to that.”
Guy-Laurent Epstein, UEFA marketing director, added: “UEFA is delighted to partner with the BBC for the UEFA Women’s EURO in 2021, which takes place in the United Kingdom. The BBC will provide an unprecedented level of coverage for the competition in the host country, ensuring that the women’s game is brought to the rapidly increasing fan base in an outstanding manner.”